The Sales Writer
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·Drive traffic to your site
· Keep the prospect on your site once he gets there
Search Engine Optimization (SEO) is the key to the first one. That means weaving keywords related to your business into the copy, so that the search engines find you.
The key to the second one is persuasive copy that appeals to your prospects and sells your product or service.
You must have both components for Web promotions to work. That means websites, landing pages, articles linked back to your site, blogs, and and other components.
I write web promos, sales letters, PPC ads, brochures, website copy and other marketing materials that sell your product or service online.
The sales message has to do at least four things:
·Bring your prospect into the message with a big idea and promise
· Show the benefits of your product or service
· Prove that your product or service can deliver those benefits
· Show a track record of service to your industry
If you don't have a website, I will do an analysis of your business and recommend what I think your website should be.
If you already have website but want to revise it, I will do a site audit. From that I can tell you what you need to do to revise your site to bring it up to Best Industry Practices.